Applying Marketing Strategy is a free micro-course that helps tourism businesses create effective marketing strategies aligned with Saskatchewan’s market priorities. It covers value propositions, market segmentation and strategy alignment through three short modules and a quiz.
AWEsome Experience Design Studio is an online course that guides tourism operators in creating memorable visitor experiences by focusing on unique, high-quality details. Through eight modules, it helps refine offers using Saskatchewan’s themes and development tools to inspire pride and connection with guests.
Belong: Accessible Tourism Workplaces is a free eLearning course that supports tourism professionals in creating more inclusive, diverse and accessible workplaces. Through eight interactive modules, it explores disability inclusion, mental health, accommodation strategies and leadership practices that help build IDEAL tourism environments.
This five-part course dives into start-up costs, fixed and variable expenses, overheads, transaction fees, special considerations, and revenue projections. Plus, you'll gain access to a downloadable Excel costing tool to streamline your process and help secure a strong return on investment.
This introductory module explores the principles of experiential travel and introduces the Experience Design Pyramid©, a practical framework that helps tourism businesses create memorable, market-ready visitor experiences. You’ll explore the key elements that influence how visitors experience, remember, and share their time with you.
Export Toolkit is an online course that helps tourism business owners build their presence in international markets. Through seven short modules, it covers inbound travel markets, pricing, trade relationships and digital marketing to support export readiness.
Understanding your ideal guest is fundamental to creating meaningful experiences. By identifying the key characteristics, preferences, and behaviors of your target audience, you can ensure that your efforts are aligned with their needs and expectations. This deeper understanding allows you to make informed decisions when designing experiences, ultimately leading to more impactful and engaging interactions with your guests.
This course sets the stage for any tourism business to learn the basics of packaging travel. You will be provided with three resources – a glossary of terms, a worksheet to guide you through a nine-step process to creating a package, plus an MS Excel costing template to help you cost and price your new travel package.
This course introduces the 17 Sustainable Development Goals and demonstrates how they can be applied within the tourism industry. Through Canadian and international examples, you'll discover how tourism businesses, destinations, Indigenous tourism operators, and organizations are aligning their work with the SDGs while creating stronger businesses, healthier communities, and better visitor experiences.
Around the world, travellers, communities, governments, and industry partners increasingly expect tourism to protect natural environments, respect local cultures, strengthen communities, and contribute to thriving local economies. Businesses that embrace sustainability are not only helping address global challenges, they are also building stronger brands, creating more meaningful visitor experiences, and improving their long-term competitiveness.
Sustainable tourism, responsible tourism, regenerative tourism. What do these terms really mean, and how are they shaping the future of tourism in Canada and around the world? While each approach has its own focus, they share a common goal: creating tourism experiences that reduce negative impacts, strengthen communities and cultures, protect the environment, and support long-term business success.
Health and Safety Leadership for Managers is an online course that outlines your legal responsibilities and role in creating a safe workplace. It emphasizes senior management’s impact on safety culture and is required for Level 1 of the Service Hospitality Health & Safety Leadership Certificate Program.
Indigenous Market Readiness provides tools and resources for Indigenous entrepreneurs looking to become Business Ready and start and operate an Indigenous tourism business for their local market, and for those looking to become Visitor Ready and grow their Indigenous tourism business by attracting visitors from outside their local market.
Marketing Saskatchewan is a free micro-course that introduces Tourism Saskatchewan’s brand strategy, key travel markets and priority niches for growth. It’s ideal for those interested in the province’s marketing approach or applying for tourism-related funding programs.
This self-paced course introduces a practical seven-step process that can be used to develop any policy. Along the way, you will learn key considerations for creating clear, relevant, and effective policies that support your business goals. Downloadable resources are included to help you get started.
Service Best is an online course that helps frontline staff, supervisors and managers deliver exceptional customer service and handle difficult situations with confidence. Participants learn practical techniques to exceed guest expectations and build loyalty through service recovery.
Get ready to stay ahead of the curve. Trends are the secret weapon for entrepreneurs eager to craft unforgettable visitor experiences. In this dynamic course, you’ll explore the key trends shaping the tourism and travel industry, uncovering what’s driving change, what travellers are craving, and what’s here to stay.
Prior to launching any new or enhanced visitor experience in market, testing all the key elements of your new or enhanced visitor experience brings numerous benefits. Think of it as a dress rehearsal, a test drive, or a pilot. Whatever you wish to call it, investing in a trial run of your experience, before launching in market, is the last step in the experience development process that helps optimize the hard work and investment you’ve made to get to this point.
Tourism Business Development and Financing Guide is a free online resource that outlines the key steps to planning, financing and launching a successful tourism venture in Saskatchewan. It covers feasibility, approvals and regulatory considerations, with tools and contacts to support informed decision-making throughout the development process.
As global interest in wellness continues to grow, tourism businesses have a wealth of opportunities to attract a new generation of travelers focused on well-being as a key part of their experiences. This course explores the latest trends in the wellness industry and the diverse opportunities available, far beyond spas and yoga.
Drive for Success is an online course that helps taxi, ride-share and shuttle drivers deliver great customer service while keeping passengers and themselves safe. It covers service, safety and defensive driving to support a positive and professional image across Saskatchewan’s ride services.
Event Management is an online course that builds the skills needed to plan and manage successful events in the Canadian tourism sector. Based on national standards, it includes nice modules covering everything from market research and event design to team coordination and risk management.
Frontline Sales Essentials is an online course that equips frontline staff with key sales and service skills to create positive visitor experience. It covers communication, customer-focused selling and building lasting relationships to help staff grow as confident tourism ambassadors.
Indigenous Market Readiness provides tools and resources for Indigenous entrepreneurs looking to become Business Ready and start and operate an Indigenous tourism business for their local market, and for those looking to become Visitor Ready and grow their Indigenous tourism business by attracting visitors from outside their local market.
Introduction to Storytelling is a one-hour online course that teaches the basics of creating compelling tourism stories. Ideal for guides and hospitality professionals, it covers key storytelling elements, cultural respect and how to craft unique narratives for travel experiences.
Service Best is an online course that helps frontline staff, supervisors and managers deliver exceptional customer service and handle difficult situations with confidence. Participants learn practical techniques to exceed guest expectations and build loyalty through service recovery.
Supervisor is an online course designed for those working in the Canadian tourism sector who want to build leadership skills and grow their careers. Based on national standards, it includes 17 modules covering communication, team management, DEI, operations and service excellence.
The Tourism Guide course provides the foundational knowledge and practical frameworks needed to deliver safe, engaging and professional visitor experiences in tourism and other guiding contexts.
Facilitator Skills is designed to help facilitators build confidence in leading effective adult learning experiences.
Community and Events
Event Management is an online course that builds the skills needed to plan and manage successful events in the Canadian tourism sector. Based on national standards, it includes nine modules covering everything from market research and event design to team coordination and risk management.
Explore Tourism Careers is an interactive online presentation that provides teachers, career counsellors and high school students with an overview of the career opportunities available in the tourism sector in Saskatchewan.
Guide to Tourism Careers in Saskatchewan is a free online course that introduces the wide range of career paths in the province’s tourism sector. It highlights opportunities across five key industries and showcases real career stories, training options and education programs.
Introduction to the Visitor Economy is a free online course that shows how tourism supports growth in small towns and rural communities. It offers an overview of the industry, its impacts and Saskatchewan-based strategies, plus planning resources to help communities grow.
Organizing Special Events is an introductory course that guides users through the key steps of planning and executing successful community events. It includes seven short online modules and a downloadable toolkit with templates for logistics, marketing, budgeting and more.
Saskatchewan Ambassador is a free online course that prepares volunteers and event staff to represent their communities and the province with pride. Through two short modules, participants gain the skills and confidence to enhance visitor experiences and promote local tourism.
Special Occasion Responsible Service is an online course for volunteers serving alcohol at public events under a Special Occasion Permit. It covers responsible service practices, relevant legislation and safety techniques to help create a safe and enjoyable event environment.
Access practical tools, training and resources to help tourism professionals recognize, prevent and respond to human trafficking and sexual violence. These materials support frontline staff, managers and industry leaders in fostering safer environments across all areas of the tourism experience.
Foundational Skills
Event Management is an online course that builds the skills needed to plan and manage successful events in the Canadian tourism sector. Based on national standards, it includes nine modules covering everything from market research and event design to team coordination and risk management.
Frontline Sales Essentials is an online course that equips frontline staff with key sales and service skills to create positive visitor experiences. It covers communication, customer-focused selling and building lasting relationships to help staff grow as confident tourism ambassadors.
Hospitality Excellence Training is an online bundle of four courses designed to equip Saskatchewan tourism and hospitality staff with the skills to deliver strong guest experiences, maintain safety and cleanliness standards, and meet legal requirements. It includes Service Best, Frontline Sales Essentials, PRO Clean, and Serve it Right Saskatchewan, and is offered in a flexible, self-paced format tailored to the provincial workforce.
PRO Clean is an online course for tourism professionals in Saskatchewan that covers essential cleaning techniques and sanitation protocols to ensure safe, hygienic space for guests. It includes nine short modules and downloadable checklists tailored to accommodations, food service and attraction settings.
Service Best is an online course that helps frontline staff, supervisors and managers deliver exceptional customer service and handle difficult situations with confidence. Participants learn practical techniques to exceed guest expectations and build loyalty through service recovery.
Build real workplace skills. Get your money back when you finish.
Tourism Saskatchewan is offering young people under the age of 19 the opportunity to take our Workplace Essentials online course—a practical, beginner‑friendly program that helps students prepare for their first job or early work experiences. The course costs $65, and the full fee will be refunded once the training is completed.
The Emerit Work-Readiness Credential is a nationally recognized certification for tourism professionals in Canada. It involves completing workplace essentials training, one occupation-specific course, and two exams, leading to a certificate, digital badge, and professional designation.
Job Required
CannaSell SK is the mandatory training program for anyone involved in selling or promoting cannabis in permitted retail locations across Saskatchewan. It cover legal responsibilities, product knowledge and safe practices to ensure staff comply with provincial regulations and support responsible cannabis use.
Drive for Success is an online course that helps taxi, ride-share and shuttle drivers deliver great customer service while keeping passengers and themselves safe. It covers service, safety and defensive driving to support a positive and professional image across Saskatchewan's ride services.
PRO Clean is an online course for tourism professionals in Saskatchewan that covers essential cleaning techniques and sanitation protocols to ensure safe, hygienic space for guests. It includes nine short modules and downloadable checklists tailored to accommodations, food service and attraction settings.
Responsible Gaming for VLT Site operators is a free online course for owners and staff working with video lottery terminals in Saskatchewan. It teaches how to recognize problem gambling, promote responsible play and provide support resources to help reduce gambling-related harm.
Serve It Right Saskatchewan is the mandatory online training for anyone who sells or serves alcohol in the province, ensuring staff meet legal requirements and protect both guests and employers. It teaches participants to identify intoxication, handle minors and safety refuse or discontinue service while understanding their legal responsibilities.
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