The employment landscape is evolving, making recruitment an increasing challenge for the tourism and hospitality sector. Attracting and retaining talent can no longer follow traditional methods. Instead, tourism businesses must recognize the key factors that drive employee retention and contribute to long-term industry success.

By Laurie Ballantyne, Founder, CoHR Solutions 

Over 63% of people use search engines to learn more about products and services they consider buying. Less than 1% of those people check past the first page. So if your business isn't found on the first page, you are missing out on a huge number of potential customers.

By Dylan Borstmayer, Marketing Consultant, Stealth Media

A fresh perspective on recruitment within the tourism and hospitality sector is pivotal. The focus of employers is to harness innovative strategies to attract and retain top talent in a challenging and competitive market. 

By Hughes Recruitment & Strategy Collective

Understanding and identifying target customer sis essential for effective marketing, as it ensures that messaging and tourism experiences align with the right audience.

By Jeanette Lye, Director of Planning and Research, Tourism Saskatchewan

In the fast-paced world of tourism, managing difficult customers is an inevitable part of delivering exceptional service. Today's travelers have high expectations, and when those aren't met, dissatisfaction can quickly escalate.

By Rachel Glover, Director of Diversity & Inclusion Programming, STEM Consulting Inc.

In the digital world, it is critical for brands to create photos that pack a punch and engage your audience: technically sound photos that command attention, stand to, tell a story, target your desired market are rolled out strategically. 

By Chris Sikorsky, Owner and Creative Director, Sikpics Productions

Creating algorithm-friendly content helps businesses engage their target audience, boosting reach, followers, product awareness, and bottom-line growth.

By Ashley Drummond, CEO, WOW Factor Media

Discover how short video formats, augmented and virtual reality, and AI innovations can transform your marketing strategy. Learna bout the impact of micro-influencers, advancements in e-commerce, and the power of user-generated content in community building. 

By Sarah March, Founder, Grey Dove Design House

Onboarding is a critical process that shapes an employee's first impression, engagement, and long-term success within an organization. This resource explores the distinctions between onboarding and orientation, key onboarding best practices, and practical strategies for fostering a strong company culture to retain and empower employees. 

By Tracy Arno, CEO, Essence Recruitment

In the fast-paced world of hospitality, seamless teamwork is the key to delivering outstanding guest experiences. Whether in hotels, restaurants, or other service industries, a well-coordinated team ensures that operations run smoothly, communication flows effortlessly, and challenges are tackled efficiently. 

By Stephen Eger, Managing Partner, Knibbs HR Consulting

The modern leader's role is no longer about solving problems or giving instructions- it's about unlocking potential. Coaching builds trust, develops capabilities, and fosters a culture of accountability and growth.

By Marielle Gaulthier, Founder, Redworks Communications and Coaching

Storytelling is a powerful tool that helps businesses stand out in the tourism industry. It creates intangible value, increases visitor loyalty, and builds cultural connections. Visitors who share their experiences with others act as organic word-of-mouth marketers, further amplifying a destination’s appeal.

By Sam Cowan, Tourism & Event Coordinator, Meewasin Valley Authority

Change can be exhilarating and energizing, at times. We may embrace it with enthusiasm, ready to jump in and contribute. Other times, however, we resist change and feel negative or fearful. There is a very real relationship between how we ‘ride’ the rollercoaster of change and how strong our resilience is.

By Jenn Minor Johannson, Founder, JMJ Coaching

One of the biggest misconceptions among business owners is that the most challenging barrier to selling a business is finding a buyer. In reality, the true challenge is being fully prepared to engage with potential buyers. 

By Alison Anderson, CEO, SuccessionMatching