Tourism Saskatchewan’s 2025–2026 Webinar and Workshop Series offers practical training to help tourism operators and staff strengthen skills and grow their business. Explore sessions led by industry experts, covering topics from marketing and service excellence to workforce development and more.
February 26, 2026: 10 - 11 a.m.
Running a tourism business brings both rewards and pressures, from seasonal demand and staffing challenges to financial uncertainty and high guest expectations. This panel discussion shares practical strategies to manage stress, build resilience and create supportive environments that sustain both personal well-being and long-term business success.
Presented by: Jane Rusbridge (Blackstrap Glamping Resort), Toni Klassen (Canadian Mental Health Association), & Dean Kreutzer (Over the Hill Orchards and Winery)
March 3, 2026: 10 - 11 a.m.
This one-hour session provides tourism operators and marketing professionals with practical guidance on planning, launching, and evaluating effective Facebook and Instagram advertising campaigns using Meta Ads Manager. Participants will gain step-by-step insights and proven tactics to build targeted, data-informed campaigns that drive awareness and engagement for Saskatchewan tourism experiences.
Presented by: (Phoenix Group)
March 5, 2026: 10 - 11 a.m.
This one-hour session explores how tourism leaders can harness frontline staff insights to improve guest experiences, strengthen operations, and foster meaningful innovation. Participants will learn practical, human-centred leadership approaches that encourage trust, engagement, and continuous improvement driven by everyday frontline perspectives.
Presented by: Kelly Beattie (Beyond Connections Consulting)
March 10, 2026: 10 - 11 a.m.
This one-hour webinar equips event organizers and tourism professionals with practical tools to confidently pivot and manage change while protecting revenue, brand integrity, and audience trust. Participants will learn adaptable frameworks and communication strategies to keep events resilient and on track in dynamic and uncertain environments.
Presented by: Brenley Kroeker
March 12, 2026: 10 - 11: 30 a.m.
This one-hour introductory session introduces tourism and hospitality leaders to BELONG!, a national initiative designed to support the development of inclusive, diverse, equitable, and accessible workplaces. Participants will gain practical strategies to foster inclusive cultures that strengthen employee engagement, retention, and organizational performance across Saskatchewan’s tourism sector.
Presented by: Cosette Marriott (Tourism Saskatchewan on behalf of Tourism HR Canada)
March 17, 2026: 10 - 11 a.m.
This one-hour webinar explores practical, innovative strategies to help tourism and hospitality employers address staffing challenges and build more resilient teams. Participants will gain actionable insights into attracting, retaining, and supporting talent through flexible roles, technology, and community partnerships in a competitive labour market.
Presented by: Rosalie Hughes (Hughes Recruitment and Strategy Collective)
March 19, 2026: 10 - 11 a.m.
Treaties are living agreements that continue to shape how tourism experiences are developed, how partnerships are built and how visitors are welcomed across Saskatchewan. This one-hour virtual webianr equips tourism professionals with practical knowledge to engage respectfully with Treaty relationships, strengthen storytelling and support authentic community informed visitor experiences.
Presented by: Lyndon Linklater
March 26, 2026: 10 - 11 a.m.
Search is evolving, and as generative AI becomes more integrated into search tools, tourism businesses must adapt their content strategies beyond traditional SEO toward Generative Engine Optimization. This one hour webinar explores how AI driven search interprets and surfaces content, with practical guidance on creating clear, well structured written content that improves visibility, trust and discoverability without requiring advanced technical skills.
Presented by: Rebecca Ready (ZU)
