Tourism Saskatchewan’s 2025–2026 Webinar and Workshop Series offers practical training to help tourism operators and staff strengthen skills and grow their business. Explore sessions led by industry experts, covering topics from marketing and service excellence to workforce development and more.
Webinar and Workshop Schedule
September
Creating Buzz and Interest in Your Event or Business (Webinar)
September 11, 2025: 10 - 11 a.m.
This webinar features insights from an events manager, marketing manager and entrepreneur on how to create buzz for your event or business using storytelling, partnerships, social platforms and word-of-mouth. Learn practical strategies to boost visibility, engage your audience and make your promotional efforts more impactful.
Presented by: Andy Yuen (Odd Couple), Brenley Kroeker (Sask. Entertainment Group) and Roshelle Montgomery (Conexus Arts Centre)
This Webinar has passed; the recording is now available HERE
October
How to Create a Content Calendar to Save Time (Webinar)
October 2, 2025: 10 - 11 a.m.
Learn practical steps to build a content calendar that saves time, stays organized and aligns with your tourism goals. This webinar offers insights from marketing professionals on streamlining content creation, maintaining brand consistency and planning with seasonal trends in mind.
Presented by: Tyler Babiy (T Squared Social)
Using Canva Like a Pro: Creating Visuals That Sell (Workshop)
October 7, 2025: 10 a.m. - 12 p.m.
Learn how to use Canva to create high-quality visuals that capture attention and drive engagement. This hands-on workshop will guide you through designing professional graphics, applying core design principles, and customizing templates to reflect your brand across multiple marketing platforms.
Cost: $30
Presented by: Raj Mahil (306 Technologies Ltd.)
Leveraging Social Media and Your Website to Market Your Tourism Business (Webinar)
October 9, 2025: 10 - 11 a.m.
This one-hour webinar will show you how to transform your website and social media into powerful marketing tools that inspire travelers, drive bookings, and build loyalty. Learn practical strategies to optimize your online presence through storytelling, content planning, reviews, AI tools, and analytics that convert digital engagement into results.
Presented by: Rachael Kenny (Kenny Lamothe Strategy and Design)
How to Plan a Social Media Campaign that Works (Webinar)
October 21, 2025: 10 - 11 a.m.
Learn how to plan an integrated social media campaign that is targeted, optimized and measurable. This webinar will guide you through setting goals, identifying audiences, creating engaging content and tracking results to maximize your campaign’s effectiveness.
Presented by: Harley Rivet (Deep Dish Digital)
Service Best Leader (Workshop)
October 22 & 23, 2025: 9 a.m. - 12 p.m. daily
Gain the skills and strategies to lead high-performing customer service teams and deliver exceptional customer experiences. This course equips current and aspiring leaders with practical tools to inspire staff, enhance service quality and build a customer-focused culture.
Cost: $99
Presented by: Loreen Friskie (Tourism Saskatchewan)
Using Social Media to Tell Stories That Connect with Travellers (Webinar)
October 28, 2025: 10 - 11 a.m.
Learn how to use social media storytelling to build stronger emotional connections and inspire bookings. This webinar will explore the psychology of storytelling, key elements of memorable narratives and how to craft compelling tourism-focused content across platforms like Instagram, Facebook and TikTok.
Presented by: Kellsey Popowich (Growth Media Strategy Ltd.)
Getting Started with Instagram (Workshop)
October 30, 2025: 10 a.m. - 12 p.m.
This beginner-friendly workshop will help you turn Instagram into a practical marketing tool for your business. Learn how to optimize your profile, create authentic content and build a consistent posting plan that drives engagement and confidence.
Cost: $30
Presented by: Tannis Miller (Tannis Miller Creative Studios)
November
Getting Started With AI: A Simple Guide to Using AI Successfully in Your Social Media Marketing (Webinar)
November 4, 2025: 10 - 11 a.m.
Learn how to hire, train and support staff to deliver outstanding customer service. This course provides leaders with the tools to improve performance, strengthen team engagement and create a culture centered on customer satisfaction.
Presented by: Ashley Drummond (WOW Factor Media)
How to Transform Your Business for the Modern Market (Webinar)
November 13, 2025: 10 - 11 a.m.
Learn how to adapt your tourism business to meet the demands of today’s modern market. This webinar explores emerging trends like personalization and AI, practical strategies for innovation, and tools to build digital trust while unlocking new opportunities for growth.
Presented by: Katrina German (Ethical Digital)
Power in Partnerships: Ways to Boost Your Business Through Collaborations (Webinar)
November 18, 2025: 10 - 11 a.m.
Discover how to grow your tourism business through meaningful partnerships that expand reach and enhance visitor experiences. This webinar offers practical tools to identify the right collaborators, create joint initiatives and build long-term relationships that drive shared success.
Presented by: Rachel Glover (STEM Consulting)
Ideas to Align Your Digital Content with Your Business Goals (Webinar)
November 25, 2025: 10 - 11 a.m.
This webinar will show you how to create purposeful digital content that connects with your audience and supports your business goals. Learn practical strategies to align your website and social channels, keep messaging consistent and plan campaigns that drive real results.
Presented by: Rebecca Ready (ZU)
One Platform, Six Tools: Get the Most Out of Instagram (Webinar)
November 27, 2025: 10 - 11 a.m.
This webinar will show you how to use Instagram’s six tools to grow your reach and build stronger connections with your audience. You will leave with a clear framework to post with confidence and get meaningful results.
Presented by: Tannis Miller (Tannis Miller Creative Studios)
December
Recognizing Great Work: Ideas to Boost Morale and Retain Staff (Webinar)
December 2, 2025: 10 - 11 a.m.
Learn how to create a positive workplace culture through simple everyday recognition habits that make employees feel valued. This session provides practical strategies to boost morale, strengthen retention and build a connected, people-first team environment.
Presented by: Karissa Peterson (Haus of Ops)
The Coach Approach and BOOST: Leading Effective Feedback Conversations that Drive Performance (Workshop)
December 9, 2025: 10 a.m. - 12 p.m.
Learn how to lead effective feedback conversations that inspire performance and strengthen team engagement. This interactive workshop provides practical tools to improve communication, support employee growth and build high-performing teams.
Presented by: Marielle Gauthier (Redworks Communications and Coaching)
Attract Diverse Talent: Strategies for Inclusive Job Descriptions (Webinar)
December 16, 2025: 10 - 11 a.m.
Learn how to craft inclusive and realistic job postings that attract qualified applicants and reflect the realities of Saskatchewan’s hospitality industry. This session offers practical strategies to engage youth, newcomers and diverse candidates while strengthening recruitment success.
Presented by: Hanif Hemani (Hemani Management Group Inc.)