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Niche Market Research
Over the past year, Tourism Saskatchewan has been working with researchers at Environics Research and marketing strategists at Destination Think, to identify niche markets for development. The niche approach focuses on interest-based travel, as opposed to the typical one-size-fits-all marketing of the past. These niche areas highlight Saskatchewan’s unique strengths as a destination and has strong appeal for travellers with a genuine desire to connect with nature and local culture. They also present opportunities to benefit from growing consumer trends towards sustainable travel.