Board of Directors
Trent Fraser, Chair
Trent Fraser is a business consultant with over 30 years of experience in marketing, sales, brand management, special event/project management and business development. He is a highly regarded facilitator, has vast experience with diverse governance models, and holds a certificate in board governance.
Fraser is best known for re-energizing the Saskatchewan Roughrider brand and orchestrating memorable campaigns, such as “The Melon Head” and “Heart of the Nation.” Additionally, he chaired marketing initiatives for the Western Hockey League, Hockey Canada and several high profile events hosted in Regina. In 2010, he was managing director of the Saskatchewan Pavilion at the Olympic and Paralympic Games, held in Vancouver.
Fraser has served on numerous boards and committees and was previously Vice-Chair of Tourism Saskatchewan. In 2017, he received the Tourism Builder Award for exceptional leadership and contributions that have advanced Saskatchewan’s tourism sector.