Marketing and Communications
Marketing and Communications is responsible for campaigns and strategies that promote Saskatchewan tourism experiences and generate visitation to and within the province.
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Marketing and Communications is responsible for campaigns and strategies that promote Saskatchewan tourism experiences and generate visitation to and within the province.
The team works closely with industry, providing operators with opportunities to market their products. The division also manages industry and corporate communications, leads event sponsorship programs and event hosting strategy, and delivers professional travel counselling through the Regina headquarters.
| Amy McInnis | Vice-President, Marketing and Communications | 306-787-2313 | amy.mcinnis@tourismsask.com |
| Cayden Kainz | Executive Assistant | 639-477-0225 | cayden.kainz@tourismsask.com |
Departments within the Marketing and Communications division include:
Communications creates consumer-facing content, conducts media relations and oversees industry and corporate communications. It works collaboratively with all divisions of the organization to identify communication opportunities while providing advisory expertise, leadership and positive support to projects. The department is responsible for provincial travel literature, corporate publications such as the annual report and business plans, speech writing and Executive Office communications, event co-ordination support and issues management. Industry communications are conducted through content development and maintenance of the industry website, email updates and a newsletter.
| Elizabeth Braitenbach | Director, Communications and Customer Service | 306-787-5530 | elizabeth.braitenbach@tourismsask.com |
| Aidan Morgan | Communications and Marketing Specialist | 306-787-1913 | aidan.morgan@tourismsask.com |
| Julio Salazar | Graphic Designer | 306-787-9766 | julio.salazar@tourismsask.com |
| Alexa Lawlor | Communications and Marketing Specialist | 306-933-5909 | alexa.lawlor@tourismsask.com |
| Anshumaan Tiwari | Communications and Marketing Specialist | 306-787-2927 | anshumaan.tiwari@tourismsask.com |
The Events and Partnership Program department manages Tourism Saskatchewan's event sponsorship program and leads the ongoing development and implementation of Saskatchewan's event hosting strategy as well as the marketing and events partnership program. The department is responsible for a variety of marketing activities and also lends industry support to the development of strategic marketing plans.
| Nathan Morrison | Director, Events and Partnership Programs | 306-787-5525 | nathan.morrison@tourismsask.com |
| Spencer Roberton | Funding Program Specialist | 306-787-2302 | spencer.roberton@tourismsask.com |
| Tracey Thompson* | Industry Marketing Consultant | 306-280-0962 | tracey.thompson@tourismsask.com |
| Melanie Metcalf |
Marketing Assistant | 306-787-2328 | melanie.metcalf@tourismsask.com |
*Saskatoon office
Marketing is responsible for managing Saskatchewan's brand, as well as Tourism Saskatchewan's marketing strategies, online media library and the creation and collection of written and visual content assets that showcase tourism products and experiences. Staff work with industry to determine marketing opportunities and strategies for operators, and represent the province and sector at marketplace events. The department is also responsible for strategy, execution, monitoring and measurement of Tourism Saskatchewan's online marketing activities; desktop and mobile website design and maintenance; social media engagement; content creation; and online campaigns and social advertising. The department's collaboration with North American and overseas travel trade and media results in beneficial relationships and the development of opportunities for Saskatchewan operators and their products.
| Brooke Lochbaum | Executive Director, Marketing | 306-787-2199 | brooke.lochbaum@tourismsask.com |
| Kalyna Hudym |
Marketing Assistant | 306-787-2187 | kalyna.hudym@tourismsask.com |
| Travis Pool | Digital Marketing Consultant | 306-787-0981 | travis.pool@tourismsask.com |
| Conrad Hewitt | Digital Marketing Consultant | 639-477-0224 | conrad.hewitt@tourismsask.com |
| Kyle Hertes* | Digital Marketing Consultant | 306-933-5910 | khertes@tourismsask.com |
| Rijo Thomas* | Digital Website Consultant | 306-787-5238 | rijo.thomas@tourismsask.com |
| Andrew Hiltz | Saskatchewanderer | 306-787-4638 | andrew.hiltz@tourismsask.com |
| Mitch Doll* | Content Creation Consultant | 306-933-5902 | mitch.doll@tourismsask.com |
| Matt Duguid | Content Creation Specialist | 306-787-9855 | matt.duguid@tourismsask.com |
| Jenelle Jakobsen | Content Coordination Specialist | 306-787-0383 | jenelle.jakobsen@tourismsask.com |
| Kelly Harle | Digital Asset Coordinator | 306-787-3018 | kelly.harle@tourismsask.com |
*Saskatoon office
The Global Markets department is responsible for advancing organizational priorities to develop niche markets and to strengthen the province's competitive advantage in domestic and international markets.
| Heidi Wesling | Director, Global Markets | 306-787-2199 | heidi.wesling@tourismsask.com |
| Daryl Demoskoff | Travel Media Consultant | 306-787-3712 | daryl.demoskoff@tourismsask.com |
| Jodi Holliday | Travel Media Consultant | 306-787-0988 | jodi.holliday@tourismsask.com |
| Alison Singharath | Travel Trade Market Consultant | 306-787-2388 | alison.singharath@tourismsask.com |
| Natalie Hoffarth | Travel Trade Market Consultant | 306-477-0226 | natalie.hoffarth@tourismsask.com |
| Melanie Metcalf | Marketing Assistant | 306-787-2328 | melanie.metcalf@tourismsask.com |
The Customer Service department provides information on Saskatchewan's tourism experiences through in-person counselling and via telephone, online chat, and email. Its goal is to encourage visitation to and within the province, increase length of stay and broaden knowledge of Saskatchewan tourism experiences. Services are provided through a call centre at the Regina office. The department is also responsible for updating tourism listing information on the consumer website and distribution of travel literature.
| Elizabeth Braitenbach | Director, Communications and Customer Service | 306-787-5530 | elizabeth.braitenbach@tourismsask.com |
| Carla Allen | Customer Service Representative | 306-787-2321 | carla.allen@tourismsask.com |
| Jenna Dimond | Customer Service Representative | 306-787-5458 | jenna.dimond@tourismsask.com |
| Skylar Moen | Customer Service Representative | 306-787-1299 | skylar.moen@tourismsask.com |
| Promise Toogun | Customer Service Representative | 306-787-7923 | promise.toogun@tourismsask.com |
To learn more about Tourism Saskatchewan's organizational structure, visit the directory main page or the following divisions:
