Leveraging The Saskatchewan Brand
Tourism Saskatchewan launched a new brand for marketing Saskatchewan's tourism experiences in 2023. The brand reflects the qualities that position Saskatchewan as unique and memorable, and make it distinct from other destinations.
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How to Take Advantage of the Saskatchewan Tourism Brand
Tourism businesses can incorporate elements of the brand into their own marketing activities. The following documents provide valuable tips for leveraging the brand while putting your own, unique stamp on materials and messages that promote your operation.
Visit the links below to learn more:
- Tourism Saskatchewan Visual Identity and Brand Evolution Guide (PDF)
- Top Five Tips for Photographing your Business
- Top Five Tips for Brand Photography
- Marketing Saskatchewan (free online course)
Travel Zone Map
Tourism Saskatchewan has created travel zones to market Saskatchewan's unique range of attractions: Living Skies & Badlands, Prairie Life & City Lights, Unlimited Lakes & Parklands, and Northern Lights & Waterways. Explore these zones in the map below.
Recent Tourism Saskatchewan Campaigns
Below are two videos that showcase the research, planning and development of two separate Tourism Saskatchewan advertising campaigns reaching a US and domestic audience. These short overview videos identify the steps Tourism Saskatchewan takes in marketing the province, the videos provide some valuable tips and guidance for leveraging the brand with consideration to messaging and unique audiences.
Need Help?
Tourism Saskatchewan invites you along for the journey. If you have questions about how to leverage the brand and enhance your marketing efforts, contact:
- Brooke Lochbaum, Executive Director of Marketing, at (306) 787-2199 or brooke.lochbaum@tourismsask.com.
