Saskatchewan Tourism Week will be celebrated provincewide from May 25-29, 2026. The week brings attention to the significance of tourism, which generates $3 billion in spending annually in the province.

The industry is a key driver of employment across the province, representing 10 per cent of total employment and employing over 61,300 Saskatchewan residents employed during peak season. Tourism offers dynamic, long-term career paths in areas like marketing, digital storytelling, hospitality, outdoor adventure, culture and event planning, employing people of diverse backgrounds, and providing youth with fulfilling seasonal and part-time work.

The week will be a time to encourage Saskatchewan residents to discover something new this summer – to plan road trips through the province, try new activities, taste different flavours and explore unique, authentic experiences.

Join in the celebrations for the province's tourism industry from May 25-29! Tourism Saskatchewan encourages operators to post their tourism photos on social channels with the hashtags #ExploreSask and #SKTourismWeek.

Want to get more involved? The free online Saskatchewan Ambassador course will help strengthen visitor experiences and promote Saskatchewan as a welcoming destination. Tourism and hospitality professionals, event staff and volunteers, students, community organizations and individuals who want to become stronger ambassadors for their community and province should strongly consider enrolling. Register today to become a Saskatchewan Ambassador.