Starting and Developing Your Business
From planning to approvals to open doors: vital steps to consider as you build your business
Learn more >>Funding
Learn about sources of funding, including Tourism Saskatchewan’s funding programs
Learn more >>Marketing Your Business
Spread the word via digital and social media, and leverage our tourism brand and assets
Learn more >>News Centre
The latest news updates from Tourism Saskatchewan and other tourism stakeholders
Learn more >>COVID Resources
Resources to help your business address issues related to the pandemic
Learn more >>Newsletter sign up
Stay up to date on tourism business matters by subscribing to our email newsletters
Learn more >>About STEC
The Saskatchewan Tourism Education Council (STEC) is the education and training department of Tourism Saskatchewan
Learn more >>Courses and Workshops
Use the online learning management system to help train staff, managers, volunteers and more
Learn more >>Industry Performance
Includes recent and historical industry performance, Tourism Employment Tracker, Net Promoter Score
Learn more >>Market Research
Tourism Saskatchewan market profiles, customized market profiles, PRIZM5, mobile surveys for events and festivals
Learn more >>Regional Profiles
Find informative data related to specific regions to help inform your decisions
Learn more >>Board of Directors
Jessica McNaughton
Jessica McNaughton is the founder and CEO of memoryKPR technology Inc., an interactive, digital time capsule tool to save, store, protect and design your story. She recently earned an EMBA from the Levene Graduate School of Business.
McNaughton was born and raised in Saskatchewan. Her early years included working in the tourism industry, both in Canada and abroad.
Settling in Banff and Calgary for a period, she worked for some of Canada’s most respected corporations, including WestJet, RBC and, and Shell Canada, and was recognised among Calgary’s Top 40 under 40.
Prior to becoming an entrepreneur in 2019, she held an executive position at Concentra Bank as Chief People Officer.
McNaughton resides in Moose Jaw with her partner Bill and two children. She was a board member with the Moose Jaw Health Foundation and Credit Union National Benefits, and volunteers with a number of local non-profits. Active with the City of Moose Jaw, she is a member of a COVID-19 business response and recovery team that fosters collaboration and opportunities to benefit the local economy.