Tourism Saskatchewan hosted a panel discussion exploring how to generate excitement and visibility for events and businesses. Presenters Andy Yuen (Odd Couple & SULU), Brenley Kroeker (Saskatchewan Entertainment Group), and Roshelle Montgomery (Conexus Arts Centre) shared strategies for sparking interest before, during and after an event.

Key takeaways included using storytelling to make your message resonate, choosing the right tools and channels, building partnerships to expand reach and leveraging word-of-mouth to sustain momentum. The session offered practical, real-world ideas to help tourism operators and businesses strengthen their promotional efforts and engage audiences more effectively.

Tourism Saskatchewan hosted a webinar focused on building effective content calendars to enhance consistency and efficiency in tourism marketing. Presenter Tyler Babiy (T Squared Social) shared practical strategies for planning and organizing content that aligns with annual goals, campaigns and seasonal trends.

Key takeaways included identifying content pillars to guide social strategy, mapping out a month of posts with a manageable visual schedule and organizing resources to streamline collaboration and save time. The session provided actionable tools to help tourism operators and marketers stay organized, strengthen their online presence and create content that supports long-term success.