Tourism Saskatchewan hosted a panel discussion exploring how to generate excitement and visibility for events and businesses. Presenters Andy Yuen (Odd Couple & SULU), Brenley Kroeker (Saskatchewan Entertainment Group), and Roshelle Montgomery (Conexus Arts Centre) shared strategies for sparking interest before, during and after an event.

Key takeaways included using storytelling to make your message resonate, choosing the right tools and channels, building partnerships to expand reach and leveraging word-of-mouth to sustain momentum. The session offered practical, real-world ideas to help tourism operators and businesses strengthen their promotional efforts and engage audiences more effectively.