Learn how to plan smarter, not harder. This webinar will show you how to build a content calendar that saves time, keeps your marketing organized and helps you stay consistent year-round.

How to Create a Content Calendar to Save Time

Tourism Saskatchewan webinar recorded live, October 2, 2025

Building a content calendar is one of the most effective ways to stay consistent and organized in your tourism marketing efforts. In this practical session, you will learn how to create a calendar that saves time, streamlines your workflow and aligns with your broader marketing goals. Featuring insights from an experienced digital marketing professional, this session will guide you through key steps to develop a realistic and effective content plan that supports your business year-round.

Key Topics Covered:

Identifying content pillars to guide your social strategy and maintain brand consistency
Mapping out a month of content with a balance of engaging and informative posts
Aligning your content planning with annual tourism goals, campaigns, and seasonal trends
Managing resources efficiently by organizing your content library, visuals and team workflow

This webinar is designed to help tourism operators, marketers, and business owners create clarity, structure and long-term success through strategic content planning.