Key Industry Tips for Wildfire Communication
As wildfires continue to affect parts of Saskatchewan, it’s more important than ever for tourism operators and businesses to communicate clearly, compassionately and proactively with guests. Whether your area is currently impacted or operating normally, transparent messaging helps maintain visitor confidence and ensures safety remains a top priority.
Key Industry Tips for Wildfire Communication
Thursday, June 5 2025
If your business has been impacted by the wildfires, please know that Tourism Saskatchewan is deeply sorry for the challenges you’re facing. We recognize the passion and resilience of our tourism industry, and our team is available to help navigate this difficult time and prepare for a strong return when the time is right.
This guide provides practical tips and sample messaging to help you navigate wildfire-related communications across email, social media, and stakeholder channels. Use these tools to clarify your operational status, guide guest expectations and show support for affected communities while reinforcing trust in Saskatchewan as a travel destination.
Click here to download the PDF on Key Industry Tips for Wildfire Communication.
SK Wildfire Inquiry Line: Toll-Free: 1-855-559-5502, available 8 a.m. - to 8 p.m. daily.