Industry Updates Newsletter
Wednesday, July 10 2024
Conference agenda now available for Gather Again 2024
Hospitality Saskatchewan is pleased to announce its annual tourism industry conference, taking place on September 24th at the Conexus Arts Centre in Regina. View the complete schedule here!
Highlights of the schedule include:
- Chef Jenni Lessard, Inspired by Nature Culinary Consulting - Chef Jenni Lessard and several of her clients share how they have collaborated to create internationally acclaimed experiences in Saskatchewan, with a focus on local ingredients, culture and storytelling.
- William Bakker, Principal Consultant, DAAR Place Consulting - Bakker, a destination marketer with 25 years of experience, explores how businesses can leverage Saskatchewan’s tourism marketing strategy, including reaching new niche markets and adopting the provincial brand.
- Gloria Loree, Senior Vice-President, Marketing Strategy & CMO at Destination Canada - Loree will provide an overview of Destination Canada's new tourism strategy, ‘A World of Opportunity,’ aimed at positioning Canada among the top 7 global destinations by 2030 and boosting annual tourism revenue to $160 billion.
- Ashley Drummond, CEO, Wow Factor Media - The experts at Wow Factor Media present an easy-to-follow, step-by-step introduction to social media marketing for all skill levels.
- Tracy Arno, Essence Recruitment - Are you facing challenges in attracting employees in today’s competitive labor market? Join this session to discover effective strategies for recruiting and hiring the best employees.
Register today for Gather Again 2024. This must-attend event will feature a day full of informative sessions, networking opportunities, a tradeshow, entertainment, and the annual Hospitality Saskatchewan Awards dinner.
Check out TIAC's webinar on working with Parks Canada
The Tourism Industry Association of Canada (TIAC) is excited to invite you to the first in its exclusive Parks Canada webinar series, "Working Together: Opportunities to Collaborate with Parks Canada in the Canadian Tourism Industry." This webinar is open to TIAC members only.
Date: August 29, 2024
Time: noon – 1 p.m.
Why Attend?
Parks Canada, the country's largest heritage tourism provider, will share invaluable insights on how your business can collaborate with them to create exceptional visitor experiences. This webinar will be the first in a three-part series designed to equip you with the tools and knowledge to enhance your offerings and engage with Parks Canada's extensive network.
What You’ll Learn:
- An overview of Parks Canada’s mandate, programs, and visitor experience offerings.
- How Parks Canada collaborates with the Tourism Industry Association of Canada and other key tourism partners to strengthen the industry.
- Pathways to connect with Parks Canada–administered sites and uncover new business opportunities.
Meet the Expert:
Tara McNally MacPhee will lead this session. Tara joined Parks Canada while at Prince Edward Island National Park as a seasonal attendant in 2001 and has been with the team since then. While her home base remains in PEI, Tara has had the opportunity to work in Rouge National Urban Park and later in Newfoundland East and Southwest Ontario Field Units. Tara brings this operational experience into her current role as the interim Director of Market Development at Parks Canada’s External Relations and Visitor Experience directorate.
Don't miss this opportunity to connect, learn, and collaborate with Parks Canada and fellow industry leaders.
Replenish your copies of the 2024 Saskatchewan Travel Guide today
Tourism Saskatchewan is accepting bulk orders for the 2024 Saskatchewan Travel Guide. Tourism operators are encouraged to order their FREE copies to display and share with visitors.
The guide received a complete makeover in 2023 and is now an 88-page, magazine-style publication. Content is categorized under four travel zones: Living Skies & Badlands, Prairie Life & City Lights, Unlimited Lakes & Parkland, and Northern Lights & Waterways. Survey results from bulk distributors revealed that the guide was well-received by visitors, who appreciated the attractive layout and quality images, usefulness of information, and organization of content.
Order your FREE quantities by completing the bulk order form and emailing it to bulkorders@tourismsask.com.
You can also order by emailing the following information to bulkorders@tourismsask.com.
Note: high demand slowed delivery timeframes this spring. Adjustments have been made for more expedient shipping on new orders.
Business name:
Contact name:
Full mailing address (including PO Box/Postal Code):
Number of boxes: ___ (55 guides/box)
Phone number:
The 2024-2026 Official Saskatchewan Road Map is also available to order. The 2024 Saskatchewan Fishing & Hunting Map is out of stock; however, the 2025 publication will be available in December.
Service Best training gives employees an edge in customer service
Giving staff Service Best training this summer can improve sales revenue through better service and customer loyalty.
Organize a Service Best course for your organization from July to September for FREE.
Eligibility and conditions:
- Training is eligible for businesses or organizations providing tourism, hospitality, recreation or entertainment products or services
- Business or organization must be available for six hours of training and provide the training space (e.g., boardroom, staff room)
- Minimum 10 participants, maximum 25
- Limited time offer: available until September 30, subject to demand and availability
How Service Best can benefit your team this summer:
- Exceptional service and customer loyalty lead to more sales
- Experienced staff refresh their skills
- New hires learn essential skills and practice with seasoned employees
- Interactive exercises build team dynamic and shared workplace experience
- Staff work through real-life scenarios to develop skills tailored to their work
- Experienced, certified facilitator with local knowledge provides leadership and guidance
How to get started:
Email Tourism Saskatchewan at training@tourismsask.com.