Marketing & Promoting Your Event
In order to put on a successful event, organizers must have a target market, and must promote the event appropriately to attract the right number and type of attendees.
There are many things to consider when navigating today's complex marketing environment, including:
- Situational analysis
- Marketing objectives
- Advertising strategies
- Managing online reviews and ratings
- Media alternatives
- and much more
Tourism Saskatchewan's seven-part Special Events Planning Series can guide event planners through the entire process. The second course in the series is focused on marketing and promoting your event using a marketing plan template.
Click here to learn more about the Special Events Planning Series.
Click here to learn more about Tourism Saskatchewan funding programs that hep assist event planning.