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Marketing & Promoting Your Event

In order to put on a successful event, organizers must have a target market, and must promote the event appropriately to attract the right number and type of attendees.

There are many things to consider when navigating today's complex marketing environment, including:

  • Situational analysis
  • Marketing objectives
  • Advertising strategies
  • Managing online reviews and ratings
  • Media alternatives
  • and much more

Tourism Saskatchewan's seven-part Special Events Planning Series can guide event planners through the entire process. The second course in the series is focused on marketing and promoting your event using a marketing plan template.

Click here to learn more about the Special Events Planning Series.

Click here to learn more about Tourism Saskatchewan funding programs that hep assist event planning.

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