The first step in hosting a successful event is thorough and careful planning. There are many elements to consider when planning events of any size or scope, including creating an event business plan and an event marketing plan.
An event business plan takes into consideration the type of event, the goals of the event, and the critical elements that comprise the plan. A good marketing plan includes firm objectives and goals, budgets, and tactics.
Tourism Saskatchewan's seven-part Special Events Planning Series can guide event planners through the entire process. The first course in the series lays the foundation for the six other courses. Getting Your Event Off the Ground helps you understand and apply the content in each subsequent course. More importantly, each course refers you back to the Business Plan Template that is provided as part of Getting Your Event Off the Ground.
Click here to learn more about the Special Events Planning Series.
Click here to learn more about Tourism Saskatchewan funding programs that hep assist event planning.
