Starting and Developing Your Business
From planning to approvals to open doors: vital steps to consider as you build your business
Learn more >>Funding
Learn about sources of funding, including Tourism Saskatchewan’s funding programs
Learn more >>Marketing Your Business
Spread the word via digital and social media, and leverage our tourism brand and assets
Learn more >>News Centre
The latest news updates from Tourism Saskatchewan and other tourism stakeholders
Learn more >>Professional Recognitions
Recognizing achievments, awards and accomplishments of tourism professionals and organizations
Learn more >>COVID Resources
Resources to help your business address issues related to the pandemic
Learn more >>Newsletter sign up
Stay up to date on tourism business matters by subscribing to our email newsletters
Learn more >>Who we are
Workforce Development is the education and training department of Tourism Saskatchewan
Learn more >>Courses and Workshops
Use the online learning management system to help train staff, managers, volunteers and more
Learn more >>Industry Performance
Includes recent and historical industry performance, Tourism Employment Tracker, Net Promoter Score
Learn more >>Market Research
Tourism Saskatchewan market profiles, customized market profiles, PRIZM5, mobile surveys for events and festivals
Learn more >>Regional Profiles
Find informative data related to specific regions to help inform your decisions
Learn more >>The first step in hosting a successful event is thorough and careful planning. There are many elements to consider when planning events of any size or scope, including creating an event business plan and an event marketing plan.
An event business plan takes into consideration the type of event, the goals of the event, and the critical elements that comprise the plan. A good marketing plan includes firm objectives and goals, budgets, and tactics.
Tourism Saskatchewan's seven-part Special Events Planning Series can guide event planners through the entire process. The first course in the series lays the foundation for the six other courses. Getting Your Event Off the Ground helps you understand and apply the content in each subsequent course. More importantly, each course refers you back to the Business Plan Template that is provided as part of Getting Your Event Off the Ground.
Click here to learn more about the Special Events Planning Series.
Click here to learn more about Tourism Saskatchewan funding programs that hep assist event planning.