Couple canoeing on a lake at Lac LaRonge Provincial Park in Saskatchewan

Marketing Your Business

Today's tourism business marketing landscape is more complicated than ever: digital marketing, travel trade, paid advertising, social media, video, blogs, influencers and more. Check out these resources to help you navigate the modern marketing landscape.

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Marketing Your Business Resources

Tourism Saskatchewan's Digital Marketing Specialists are responsible for a variety of online advertising, marketing and engagement activities to help build Saskatchewan's online presence as a travel destination.

Throughout the year, various travel media from all over the world request familiarization tours of different parts of the province. If your business is interested in hosting or has been approached by a media guest, contact a Tourism Saskatchewan Media Relations Specialist for more information.

Tourism Saskatchewan launched a new brand for marketing Saskatchewan's tourism experiences in April 2015. The brand reflects the qualities that position Saskatchewan as unique and memorable, and make it distinct from other destinations.

The Travel Offers section on promotes unique, authentic product offers that tempt customers.

Tourism Saskatchewan has a wealth of inspiring visual content to share with industry and travel partners to promote tourism in the province.

Travel trade provides a way to promote your business to the North American and overseas markets in a strategic and cost-effective manner. Working within this market requires patience and willingness to ensure that you are providing the best possible experience for both the end consumer and the travel professional along the way.

Tourism operators are encouraged to apply for business recognition programs that promote the best experiences Saskatchewan has to offer.

The 2024 Saskatchewan Travel Guide is available for pre-order and is expected by mid-May 2024. You can view PDFs of the guides on Tourism Copies of the 2024-2026 Official Saskatchewan Road Map and the 2024 Fishing and Hunting Map are now available to order.

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