Couple canoeing on a lake at Lac LaRonge Provincial Park in Saskatchewan

Marketing Your Business

Today's tourism business marketing landscape is more complicated than ever: digital marketing, travel trade, paid advertising, social media, video, blogs, influencers and more. Check out these resources to help you navigate the modern marketing landscape.

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Marketing Your Business Resources

Tourism Saskatchewan's Digital Marketing Specialists are responsible for a variety of online advertising, marketing and engagement activities to help build Saskatchewan's online presence as a travel destination.

Throughout the year, various travel media from all over the world request familiarization tours of different parts of the province. If your business is interested in hosting or has been approached by a media guest, contact a Tourism Saskatchewan Media Relations Specialist for more information.

Tourism Saskatchewan launched a new brand for marketing Saskatchewan's tourism experiences in April 2015. The brand reflects the qualities that position Saskatchewan as unique and memorable, and make it distinct from other destinations.

The Travel Offers section on promotes unique, authentic product offers that tempt customers.

Tourism Saskatchewan has a wealth of inspiring visual content to share with industry and travel partners to promote tourism in the province.

Travel trade provides a way to promote your business to the North American and overseas markets in a strategic and cost-effective manner. Working within this market requires patience and willingness to ensure that you are providing the best possible experience for both the end consumer and the travel professional along the way.

Tourism operators are encouraged to apply for business recognition programs that promote the best experiences Saskatchewan has to offer.

The 2022 Saskatchewan Fishing & Hunting Map and 2022 Saskatchewan Travel Guide publications are out of stock. You can view PDFs of the guides on Tourism Copies of the 2021-2023 Official Saskatchewan Road Map are still available to order. The 2023 Saskatchewan Fishing & Hunting Map is expected to be available to order in December, 2022. The 2023 Saskatchewan Travel Guide will be available in spring of 2023.

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