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Couple canoeing on a lake at Lac LaRonge Provincial Park in Saskatchewan
Community Experience Cluster Program
This funding program aims to encourage, support, and facilitate the development of clusters of compelling tourist experiences within Saskatchewan communities and/or destination areas.

Community Experience Cluster Program

The Community Experience Cluster Program intake period is now open, and closes on October 27th, 2021. 

 

APPLY TODAY!


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Community Experience Cluster Program

This funding program aims to encourage, support, and facilitate the development of clusters of compelling tourist experiences within Saskatchewan communities and/or destination areas. These experiences will align with the expectations and demands of key visitor markets. It aims to increase the scope and variety of multi-day comprehensive packages available as a single transaction purchase in the province. 

 

The program is application-based. The maximum funding per applicant is $20,000. There will be no equity investment required by the applicant for the 2021/2022 application year.


Resources (click to download PDFs):

Program Guidelines

Frequently Asked Questions

Application Example

 

Eligible Applicants

  • Incorporated community non-profit organizations, societies, destination marketing and/or management organizations located outside of the major cities
    • Applicant must have existed for two or more years and have an explicit tourism development mandate
    • Major cities may be eligible as long as projects incorporate experiences from adjacent rural communities and demonstrate ability to spread the benefits to these communities and destinations
  • Urban and rural municipalities
  • Indigenous communities and organizations

Eligible Expenses:

  • Consulting services and project management costs
  • Experience development training on location for businesses with export-readiness as a goal
  • Packaging expenses, such as commissions management, inventory management, costs associated with online booking systems and distribution channels, etc.


Project Requirements (ALL of the following requirements MUST be met):

  • Results in a multi-day experience with package (single point of purchase) and potential export capabilities by developing services, products, and experiences that position Saskatchewan as a preferred multi-day tourism destination;
  • Increases visitation, visitor spending and the length-of-stay in communities and destination areas;
  • Incorporates ALL of the following package elements: food and beverage, accommodation, transportation, recreation and entertainment;
  • Results in an experience with a digital marketing strategy and online booking capabilities;
  • All projects must demonstrate alignment to Tourism Saskatchewan’s priority markets or provide future potential alignment for those markets;
  • Encourages the development of a unique Saskatchewan experience by aligning new product and experience development to Tourism Saskatchewan’s brand pillars: Land and Sky, Time and Space, and Community. (Review Bringing the Saskatchewan Tourism Brand to Life for guidance on weaving brand themes into your activities);
  • Supports projects within communities and destination areas that contribute to the development of new or enhancement of existing tourism experiences. Special attention will be paid to projects that reflect the following experiential themes:
  • embracing Saskatchewan life
  • pursuing Saskatchewan adventure
  • savouring Saskatchewan flavours
  • experiencing Saskatchewan creativity
  • Generates economic benefits and demonstrates the value of tourism to communities and destination areas; and
  • Shows an effective use of funds and demonstrates ability to deliver on project outcomes; and
  • Project must be completed on or before March 31, 2024.

 

Need help?

If you have questions about the program, please contact:

 

Darcy ActonIndustry Development Consultant, at (306) 933-7493 or darcy.acton@tourismsask.com

Denise StroederIndustry Development Consultant, at (306) 787-2825 or denise.stroeder@tourismsask.com

 

APPLY TODAY!

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