In 2020, the COVID-19 pandemic affected the tourism industry on a global scale. Travel declined or abruptly halted, particularly across international borders. Saskatchewan’s tourism operators saw a significant drop in revenue as a result.

In 2021, with the rollout of vaccines and the end of the pandemic in sight, travel is once again set to resume. Tourism Saskatchewan’s two-year Restart Marketing Strategy, beginning in April 2021, envisions a way forward to a rejuvenated tourism industry.

The detailed plan outlines priorities for the defense of markets and sectors of concern in the short term and lays the foundation for long-term growth. The ultimate goal of the strategy is to lead the industry to a position stronger and better than before the pandemic.

Download the one-page Restart Marketing Strategy Summary.