Destination Planning

Sector & Activity Research

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Sector and Activity Research


Indigenous Tourism Experiences

Across Canada, Indigenous tourism generates $2.7 billion in gross economic output, $1.4 billion in GDP and more than $142 million in taxes. Tourism Saskatchewan, in partnership with the Indigenous Tourism Corridor, hired Insightrix Research to conduct a qualitative research study with key travel markets to gauge interest in Indigenous tourism experiences in Saskatchewan. The report details the findings and recommendations for developing and marketing Indigenous tourism opportunities.

Indigenous Tourism Experiences - Creating Opportunities in Saskatchewan’s Export Markets (PDF)



Saskatchewan continues to gain recognition in the United States as a premier destination for hunting and fishing.


Winter Experiences

Tourism Saskatchewan promotes the province as a four seasons destination. Tourism Saskatchewan works with Environics Research to gather insights from winter travellers to inform winter marketing campaigns and assist industry operators with refining winter product offerings.

See also: Marketing Winter Experiences (blog post)


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