Starting and Developing Your Business
From planning to approvals to open doors: vital steps to consider as you build your business
Learn more >>Funding
Learn about sources of funding, including Tourism Saskatchewan’s funding programs
Learn more >>Marketing Your Business
Spread the word via digital and social media, and leverage our tourism brand and assets
Learn more >>News Centre
The latest news updates from Tourism Saskatchewan and other tourism stakeholders
Learn more >>Professional Recognitions
Recognizing achievments, awards and accomplishments of tourism professionals and organizations
Learn more >>COVID Resources
Resources to help your business address issues related to the pandemic
Learn more >>Newsletter sign up
Stay up to date on tourism business matters by subscribing to our email newsletters
Learn more >>Who we are
Workforce Development is the education and training department of Tourism Saskatchewan
Learn more >>Courses and Workshops
Use the online learning management system to help train staff, managers, volunteers and more
Learn more >>Industry Performance
Includes recent and historical industry performance, Tourism Employment Tracker, Net Promoter Score
Learn more >>Market Research
Tourism Saskatchewan market profiles, customized market profiles, PRIZM5, mobile surveys for events and festivals
Learn more >>Regional Profiles
Find informative data related to specific regions to help inform your decisions
Learn more >>Statistics And Research Help With Business Planning
Tourism Saskatchewan is committed to providing industry partners with high quality and timely data and insights, which help to enhance the effectiveness of marketing and destination development activities in Saskatchewan.
Thursday, February 25 2021
The Planning and Research branch regularly publishes a variety of reports covering tourism and industry performance and trends, as well as research related to specific sectors and activities.
Help shape your tourism business marketing plans by learning about Tourism Saskatchewan’s market segmentation and profiles. Regional visitation profiles illustrate the characteristics and travel behaviours of visitors to various regions across Saskatchewan.
Saskatchewan tourism business operators can supplement all of the resources listed above with additional primary and secondary research. These reports are published both internally and by external research partners such as Destination Canada, Tourism HR Canada, Statistics Canada, the Tourism Industry Association of Canada (TIAC), and more.
For more information about tourism research, please contact Jeannette Lye, Manager of Planning and Research, at (306)787-9556 or via email.