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Niche Market Research - Indigenous Tourism Experiences

Indigenous man dressed in bright red regalia smiling at another Indigenous man

Indigenous Tourism Experiences

 

Saskatchewan is home to 74 unique Indigenous cultures and is the traditional homeland of the Métis. Significant historical events involving colonization, confederation and North American geo-politics have occurred in SK and the Indigenous Nations had a critical role to play in all of it. The spirit of Saskatchewan is reflected in the culture, history and traditions of its First Nations and Métis people.

The spirit of Saskatchewan is reflected in the culture, history and traditions of its First Nations and Métis people. Across all the niche areas identified for future development, there are opportunities for Indigenous people to share their spirituality, their connection to the land, their stories, and bridge the understanding between different cultures.

In 2019, Tourism Saskatchewan, in partnership with Kichiota Indigenous Destinations (formerly the Indigenous Tourism Corridor), hired Insightrix Research to conduct a qualitative research study with key travel markets in the U.S., Europe and China, to gauge interest in Saskatchewan’s Indigenous tourism experiences. The report details the findings and recommendations for developing and marketing Indigenous tourism opportunities.

Indigenous Tourism Experiences - Creating Opportunities in Saskatchewan’s Export Markets (PDF)

 

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