Great businesses often struggle to communicate
what makes them special. They don’t need
fluff. They need clarity. And that’s exactly what
StoryBrand offers. I chose to build this guide
around the StoryBrand method because I’ve seen
firsthand how it helps small-town operators and
experience-based businesses tell their stories
more effectively, without needing a full-time
marketing team.

By Kellsey Popowich (Growth Media Strategy Ltd.)

Visuals are the first thing people notice about
your brand. Good design isn’t just about looking
pretty, it’s about grabbing attention, telling your
story and moving people to take action. You don’t
need to be a designer to create great marketing
visuals.

By Raj Mahil (306 Technologies Ltd.)

Creating a workplace culture where employees feel truly valued starts with simple, everyday behaviours. Recognition doesn’t have to be expensive or complicated, small actions can make a big impact.

By Donna Deiana & Karissa Peterson (Haus of Ops)

Instagram is more than a place to post photos.
It is a set of six powerful tools that help you
get noticed, connect with your audience and
understand what drives results. By using feed
posts, stories, reels, lives, guides and insights
with intention, you can create content that
looks professional, builds trust and supports
real growth for your tourism business.

By Tannis Miller (Tannis Miller Creative Studios)

A strong online presence is essential for
attracting visitors, inspiring trip planning, and
driving bookings in today’s tourism landscape.
By combining a clear digital strategy with an
effective website and targeted social media
activity, tourism businesses can reach the right
audiences at the right moments in their travel
journey.

By Rachael Kenny (Kenny Lamothe Strategy & Design)

The tourism market has changed dramatically
and today’s travelers expect digital convenience,
meaningful experiences, and values-driven
choices. This resource explores what modern
travellers want, how digital tools and AI influence
decisions, and what Saskatchewan businesses
can do to adapt quickly and sustainably.

By Katrina German (Ethical Digital)