Organizing Special Events

$30

Course Description

Special events are a way of demonstrating the spirit of every community. Careful planning and adequate resources are essential to making your event successful. This practical course consists of seven online modules designed to assist individuals who plan and direct specials events.
Based on emerit National Occupational Standards and developed in collaboration with nationally certified event professionals, this introductory program takes you step-by-step through all the pieces you need to have in place to create an effective business plan for your event.

What you will learn  

• By the end of the course, you will be better able to:
  Clarify the target audience and purpose of your event.
• Determine the “what”, “where”, “when” and “how” for your event.
• Use an event business plan template.
• Map out the critical path for your event.

Modules include:

• Getting Your Event Off the Ground
• Marketing and Promoting Your Event
• Fundraising for Your Event
• Event Logistics
• HR Management for Your Event
• Financial Management for Your Event
• Risk Management for Your Event

Important information

This course is delivered in seven short online modules. The online course can be completed in two or three hours.

The Special Events Tool Kit that you download from the first module includes more than 30 forms and templates to help you plan events professionally.

Sponsorship is key to an event's success. Sponsors take on the key role of partners that make presenting an event possible. In this interview with Saskatoon Media Group Program Director Steve Chisolm, Tourism Consultant Hugh Vassos explains how to find and work with the right sponsors for your event.